Identity

The Ask

Our Solution

Eloise
Identity

An elegant dining car on The Esplanade.

Client

Esplanade Restaurants Limited

Services

Validation

Research

Concept

Creative Direction

Visual Identity

Photography

Awards

Credits

Interiors:
Westgrove

P.R.:
Comida Comms

Photography:
Daniel Neuhaus

Video:
Jack Philips

A sophisticated new restaurant concept inspired by the area’s rail history and classic travel hospitality.

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Esplanade Restaurant Limited, owners of St. Lawrence-area institutions Old Spaghetti Factory and Scotland Yard, engaged us to validate, conceptualize, and execute a new venue on The Esplanade.

When an opportunity to take over a new space arose, ERL looked to us with a cocktail bar in mind. Our conclusion: while a cocktail bar for the neighbourhood was a great idea, the space was too big. We recommended, to split the space and include an additional concept: Eloise.

Taking cues from the area’s history as a 19th century rail hub, Eloise is inspired by a golden age of train travel and hospitality.Eloise is the 'dining car' of a patron's journey through the evening, leading eventually to Bar Cart, the ‘bar car’ and speakeasy cocktail bar hidden just beside.

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