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MaRS is a Toronto-based hub for startups, research and innovation. Their mission is to drive positive global impact as the partner of choice for entrepreneurs and innovators. MaRS was interested in publishing a regular magazine to help communicate the benefits of their partnership, as well as innovations made possible through their involvement.
Our aim was to reflect both the spirit of modern innovation, as well as the entrepreneurial professionalism of MaRS through our art direction and editorial design. We combined stories of new tech and research with custom artwork and photoshoots produced in-house to create two books showcasing the sphere of influence MaRS has in its given industries, and on Canada as a whole.
