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The Mastercard Foundation works with visionary organizations to enable young people in Africa and in Indigenous communities in Canada to access dignified and fulfilling work. MCF needed help broadening their social strategy and content.
Our goal and challenge was not only to provide compelling social media content, but to present MCF in a way that reflects the talent and potential of African and Canadian POC communities. We developed signature image treatments, layouts, and templates that work to unify MCF's social media messaging while making use of their original assets. Using our established visual style, we made MCF's content easier to digest, contemporary, and flattering.
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