The Beer Store, Ontario's top destination for beer since 1927, was interested in adjusting its public perception. They were looking for support in creating new social media strategies tailored to updated customer profiles. Though The Beer Store carries several brands, they needed to keep the marketing brand agnostic.
In partnership with Tavanberg, a content marketing agency, we crafted solutions that engaged new segments through: recipes produced and shot in-house, new visual styles for photography and illustration, and original video content. To keep the marketing brand agnostic, we created social media campaigns around the history of the company that proved successful with new and established customers.