The Walrus is an award-winning independent magazine about Canada and its place in the world. We were engaged by The Walrus and their client sponsors to provide custom advertorial designs that work to communicate and support sponsor initiatives. Clients include: TD Canada Trust, Labatt, Pfizer, Government of Canada
While aligning with each brand's visual identity, our aim was to design unique pieces whose visuals helped tell that piece's story. We were able to inject creative spirit of The Walrus into each advertorial, creating a seamless transition from features to advertising for the magazine reader. In the process, we managed every stage or production from photoshoots and illustrations, to layout and writing.