Publication Design

The Ask

The University Health Network is a collection of hospitals, and institutes in Toronto, and an international source for discovery, education and patient care. UHN required the development of a magazine to use as a marketing and fundraising tool for several of its departments: Sprott Department of Surgery, Ajmera Transplant Centre, Peter Munk Cardiac Centre, and Krembil Research Institute.

Our Solution

Each issue is designed to communicate UHN as a world leading medical organization and destination by showcasing the capabilities of each department, talent of surgeons, doctors, and staff, as well as new technology. The result: seven unique magazine issues to date that helped to further advance UHN as an institution.

UHN Magazines
Publication Design

Illuminating UHN’s healthcare excellence.


University Health Network Publications


Editorial Design



GOLD - 2023 Healthcare Advertising Awards, Sprott Department of Surgery magazine

GOLD - 2022 Healthcare Advertising Awards, Krembil Brain Institute magazine

BRONZE - 2022 Healthcare Advertising Awards, Sprott Department of Surgery magazine

GOLD - 2021 Healthcare Advertising Awards, Sprott Department of Surgery magazine

BRONZE - 2022 Healthcare Advertising Awards, Peter Munk Cardiac Centre magazine



Cover-to-cover magazine design and production for Sprott Department of Surgery, Krembil Brain Institute, Ajmera Transplant Center, and the Peter Munk Cardiac Centre.

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At the heart of the University Health Network's ethos lies a relentless pursuit of medical excellence, innovation, and patient-centered care. Spanning across its specialized departments — the Sprott Department of Surgery, Krembil Brain Institute, Ajmera Transplant Center, and the Peter Munk Cardiac Centre — UHN has consistently pushed the boundaries of what's possible in healthcare and has established Toronto as a world leader in the field. However, the true depth and breadth of UHN's work in advancing medical science and improving patient outcomes were yet to be fully recognized and appreciated by the wider community.

UHN faced a critical challenge: how to effectively convey the complexities and nuances of its groundbreaking medical work to a diverse audience. This gap in communication was more than just a barrier to public understanding; it was an obstacle to building stronger community connections, fostering donor relations, and amplifying the impact of UHN's work. The need was clear — a platform to tell UHN's story in a way that resonates with and engages a broad audience.


"A platform to convey UHN’s groundbreaking work that engages a broad audience."

In this pivotal chapter, Made by Emblem entered as a strategic partner, equipped with expertise in design and storytelling. Our studio embarked on creating a series of custom-published magazines, each a narrative tapestry that artfully wove together the achievements, challenges, and aspirations of UHN's various departments. These magazines carried the essence of UHN's groundbreaking work, tailored to capture the spirit of innovation and compassion that defines each department.

UHN's story, once confined within the realms of medical circles, now reached a broader audience, igniting interest, understanding, and appreciation for the complexities of modern healthcare. This newfound visibility brought a surge in community engagement — a testament to the power of compelling storytelling. Each department experienced a ripple effect of this success. The Sprott Department of Surgery was recognized for its surgical innovation, the Krembil Brain Institute drew attention to its neurological research, the Ajmera Transplant Center garnered support for organ transplantation, and the Peter Munk Cardiac Centre elevated the conversation around cardiac health.

Award-winning publications, 4 years running.